Brands

    Evolve®

    Evolve®

    Evolve accessories are designed to meet the styling and fashion needs of trendy, fashion-conscious women. With Evolve, Firstline offers our sexiest, most “evolved” customers versatile styling options that make it easier for women to feel great about their hair and themselves. Whatever their personal preference, our products make it possible for the multicultural woman to achieve healthy, stunning hair that beautifully complements her individual style. Silky headscarves and headbands. 100% boar bristles brushes and metallic-tipped combs. Satin pillowcases and sleep bonnets. To the Evolve woman, we say: Take your pick, pretty one. Pick what fits, glamorous girl. And, most importantly, keep evolving.

    See all Evolve® >>

    Dri Sweat®

    Dri Sweat®

    Dri Sweat is our active-wear line designed so men and women can pursue healthy, on-the-go lifestyles and healthy, gorgeous hair. Our product line is specially designed with sweat-wicking material to keep perspiration away from the hair to maintain its health and style. With the Dri Sweat line of items and accessories, our customers who are health enthusiasts – especially African-American women with naturally curly or kinky hair – no longer have to choose between coiffed, well-maintained hair and intense exercise. With Dri Sweat, they can enjoy both – fabulously.

    See all Dri Sweat® >>

    WavEnforcer®

    WavEnforcer®

    WavEnforcer is Firstline’s oldest product line to date. Featuring high-quality brushes, combs, and caps ranging from traditional to trendsetting, the line offers first-rate products for men’s everyday grooming needs. The WavEnforcer man – our most loyal customer – is someone we’ve admired for decades. Confident, strong, and smooth, he is the guy next door who takes personal grooming seriously. For him, we provide items that meet his everyday haircare needs, including the classic do-rag, the modern shorty cap, and “best-in-class” brushes comprised of 100% pure boar bristles.

    See all WavEnforcer® >>

    Camryn's BFF®

    Camryn's BFF®

    Camryn’s BFF, our line of hair accessories for the young tween fashionista, creates a fun fashion experience for our youngest customers who like colorful, cool looks that are “hot” and hip. Designed for young people interested in the latest fashion styles and fads, Camryn’s BFF will help our young customers (and their parents!) get these trendy looks on a limited budget. More importantly, as tweens develop their fashion sense and their healthy hair regimens, Camryn’s BFF will be there from the start to lead their haircare journey.

    See all Camryn's BFF® >>

    Sleek®

    Sleek®

    Firstline’s Sleek brand offers a value-focused line of quality products featuring brushes, combs, caps, and accessories. The Sleek line is perfect for our style-driven, price-conscious shopper. Sleek includes trendy items high on style but kind to the pocketbooks of our customers on a limited budget. Without sacrificing quality, Sleek offers customers a clean, fresh look in step with the hottest fashion trends at affordable prices.

    See all Sleek® >>