It’s Spotlight time, and this one’s long overdue and a very necessary treat! This month we’re writing about one of our favorite topics: men! Because we adore, know, and create terrific products for men, we’re determined to write about, to, and for guys more in 2017. This month’s Spotlight on Firstline’s WavEnforcer Fade Brush is a step in that direction.


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    Happy New Year, sweet ones. We hope this newsletter finds you in excellent holiday spirits and optimistic about 2017. All in all, the last couple of months have been stressful (to put it mildly), and more than a few of us could use a much-needed dash of “hope” and a smidge of “change” in the new year. If last time’s newsletter didn’t scare you off, maybe a beautiful new hair color is just the thing to usher in a year filled to the brim with goodness and light. But before you take the color leap, we’ve got a few things to share with you.


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    Ladies, are y’all ready for some more affordably priced, high-quality hair accessory items? Yaaaassss. Never doubt that we exist to improve the image and appearance of multiethnic folks. (Modest much?) And we are over-the-top excited to add new Evolve® hair accessory items to our family of more than 400 items. (You heard right. 400!) With a focus on winning with value and product innovation, let us introduce you to Evolve’s Pineapple Sleep Cap, Satin Turban, Rain Bonnet, Natural Hair Drying Tee, and Flow-Thru Detangler. And let us proudly “reintroduce” the Evolve® Knot Free Detangler. We are proud of ‘em all so listen up!


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    Another Valentine’s Day has come and gone; hopefully you spent it hugging up on your significant other. It’s the month of love after all, my pretties, and the perfect time to direct some of that luvin’ to your gorg tresses. Curly/kinky locks need extra tender loving care to avoid dryness, frizz, and breakage. So let’s love our hair to optimal health with attention, moisture, and lots – I’m talking LOTS – of good ole-fashioned TLC


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    From February through April, Firstline participated in Walmart’s 2014 History Teaching History Program to help shine a spotlight on items designed to meet the African-American community’s needs. The black history program celebrated African-American beauty and, as a manufacturer of high-quality hair care accessories for multicultural consumers, we supported Walmart as a beauty partner in this exciting program.


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    HOUSTON, TEXAS, APRIL 1, 2014Firstline Inc. (www.firstlinebrands.com), a premiere manufacturer of high-quality hair care accessories for multicultural consumers, has partnered its newly launched Evolve® Naturally Collection with industry leader Creme of Nature® (www.cremeofnature.com) to provide consumers complimentary hair products from both companies.


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    HOUSTON, TEXAS, APRIL 1, 2014Firstline Inc. (www.firstlinebrands.com), a manufacturer of high-quality hair care accessories for multicultural consumers, is a participating vendor in Walmart’s 2014 History Teaching History Program.


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