It’s Spotlight time, and this one’s long overdue and a very necessary treat! This month we’re writing about one of our favorite topics: men! Because we adore, know, and create terrific products for men, we’re determined to write about, to, and for guys more in 2017. This month’s Spotlight on Firstline’s WavEnforcer Fade Brush is a step in that direction.


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    Beautiful people, this month’s Spotlight is a wonderful “two-fer” and you’re very welcome! In celebration of “International Women’s Day,” we feature two essential, everyday brushes designed to keep your lovely manes in tip-top shape.


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    It’s time for another Spotlight, beauties, and this one is a real treat for all of Firstline’s friends who wear their tresses lush and straight. If you love a good blow-out, have relaxed hair, and/or enjoy extensions (straight or curly!), you know from experience how important the best combs and brushes are to maintain healthy, beautiful hair.


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    This month’s Spotlight offers a welcome and timely treat, especially when the only thing predicable this winter is its unpredictability! Some ladies’ tresses are under constant pressure from bone-chilling blizzards. Brrrrrrr. For other beauties, snow flurries are unlikely but rain showers are a constant threat to hair’s beauty quotient.


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    Happy New Year, sweet ones. We hope this newsletter finds you in excellent holiday spirits and optimistic about 2017. All in all, the last couple of months have been stressful (to put it mildly), and more than a few of us could use a much-needed dash of “hope” and a smidge of “change” in the new year. If last time’s newsletter didn’t scare you off, maybe a beautiful new hair color is just the thing to usher in a year filled to the brim with goodness and light. But before you take the color leap, we’ve got a few things to share with you.


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    In our first product “Spotlight,” we give duly earned accolades to our fabulous Evolve® Frizz-Free Hair Drying Tee. Made with a high-quality, hair-nurturing fabric, Firstline’s Frizz-Free Hair Drying Tee deserves the star treatment for its undeniable gentleness for all hair types and especially multicultural hair. We’re proud of it and know you’ll love it, too.


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    OK ladies, it’s officially Fall now, and some of us (me!) get a little antsy when the seasons change. As the trees’ foliage change so beautifully from vibrant green to gorg oranges, reds, and browns, we daydream about making personal changes, too. We start thinking about lifestyle changes, relationship changes, changes in our routines. We inevitably get to thinking about hairstyle changes, and those changes sometimes include changing our hair color. If the leaves can do it, why can’t we? But before you take the plunge with hair color, there’s some key stuff you should consider. Let’s get at it.


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    Ladies, are y’all ready for some more affordably priced, high-quality hair accessory items? Yaaaassss. Never doubt that we exist to improve the image and appearance of multiethnic folks. (Modest much?) And we are over-the-top excited to add new Evolve® hair accessory items to our family of more than 400 items. (You heard right. 400!) With a focus on winning with value and product innovation, let us introduce you to Evolve’s Pineapple Sleep Cap, Satin Turban, Rain Bonnet, Natural Hair Drying Tee, and Flow-Thru Detangler. And let us proudly “reintroduce” the Evolve® Knot Free Detangler. We are proud of ‘em all so listen up!


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    Right now, natural hair is on trend and seems to have real lasting power, but lots of us still manage curly, unruly tresses with chemical relaxers. This month let’s focus on relaxed hair and the proper way to take care of it—beautifully! That means cleansing, conditioning, and moisturizing with the right products on a very, very, VERY regular basis. Let’s start.

     



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    Another Valentine’s Day has come and gone; hopefully you spent it hugging up on your significant other. It’s the month of love after all, my pretties, and the perfect time to direct some of that luvin’ to your gorg tresses. Curly/kinky locks need extra tender loving care to avoid dryness, frizz, and breakage. So let’s love our hair to optimal health with attention, moisture, and lots – I’m talking LOTS – of good ole-fashioned TLC


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