Privacy Policy

    Firstline Brands may use the personal information you provide through our website (e.g., name, email, phone number, etc.) or collected during your use of our website (e.g., IP address, location information, site usage data, etc.) for communication and analytics purposes.


    We will only process your personal data where we have a legal basis to do so. The legal basis will depend on the reasons we have collected and need to use your personal data. We may process your personal data because:

    • You have consented to us using your personal data.
    • We need to comply with a legal obligation.
    • It is in our legitimate interests in operating.


    We will not retain your data for longer than necessary to fulfill the purpose for which it is being processed. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data; the purposes for which we process it; and whether we can achieve those purposes through other means. We must also consider periods for which we may need to retain personal data to meet our legal obligations or to address complaints and queries as well as to protect our legal rights in the event a claim is made. When we no longer need your personal data, we will securely delete or destroy it.


    You, as a Data Subject, have the right to:

    • Request information about whether we hold personal information about you and, if so, what that information is and why we are holding/using it.
    • Request access to your personal information. This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
    • Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
    • Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).
    • Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation that makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.
    • Object to automated decision-making (including profiling) that is not to be the subject of any automated decision-making by us using your personal information or profiling of you.
    • Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you (e.g., if you want us to establish its accuracy or the reason for processing it).
    • Request transfer of your personal information in an electronic and structured form to you or to another party. This enables you to take your data from us in an electronically useable format and to be able to transfer your data to another party in an electronically useable format.
    • Withdraw consent. You have the right to withdraw your consent to the collection, processing, and transfer of your personal information for a specific purpose at any time. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to unless we have another legitimate basis for doing so by law.


    If you want to exercise any of these rights, please contact us via email at The statutory request response time is 1 month.


    We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it.