A lot of you showed up (and showed out!) as we participated in pop-up beauty events at Walmart stores in Houston and Dallas, TX, Baton Rouge, LA, Clinton, MS, and Pine Bluff, AR. Thanks for that! We hope you learned a tip or two from the beauty consultant and fitness trainer we provided to offer hair care and fitness advice, and we know for a fact that hips swayed a bit to the beats that local R&B radio stations provided at select stores. You’re welcome. (wink)

Walmart’s program offered an entertaining platform for multicultural companies like Firstline to share beauty tips with black shoppers as well as offer complimentary samples from the company’s Evolve®, Dri Sweat®, and WavEnforcer® product lines. (You deserve no less than the best, good people! Enjoy.)


Our products speak directly to the multicultural consumers’ needs and are designed to meet your needs with the hottest, most affordable fashion essentials. During the Walmart pop-up events, Firstline featured the following items from our portfolio of products.

  • Our Evolve Go Satin Wrap is offered in assorted colors, including black, purple, fuchsia, and ivory.
  • The Evolve Silky Knot Headband comes pre-knotted as a headband and is designed to provide a fashionable alternative to everyday hairstyling. Available in striking, fashion-forward prints like wildlife (i.e., animal prints), geometric, metallic, and polka dots, our headband offers tremendous versatility and can be tied in three different ways.
  • The Dri Sweat Flex Women's Mesh Bandana includes a headband to absorb perspiration and mesh material to keep the head cool during light and intense exercise. Our Dri Sweat material transports perspiration away from hair upon contact, while the mesh feature helps keep the head cool during exercise.
  • The WavEnforcer Double Sided Brush, which is designed to distribute natural oils throughout the hair to enforce waves, contains 100-percent pure natural bore bristles and an easy-handling grip.

Of course, keeping up appearances is not the most important thing in the world, but how we look has a dramatic impact on how we feel. That’s why we offer fashionable hairstyling aids that positively reflect African-American customers – right now and tomorrow, too! By supporting programs like Walmart’s, Firstline continues to do what we can to make it easier for women (and men!) to feel good about their hair and themselves. And that’s something we can’t help but feel oh-so-great about!