Firstline Brands

YOU DESERVE AN UPGRADE.™

At Firstline, we have elevated understanding, nurturing, and championing multicultural hair to dizzying heights for 30+ years.

Our Story

Our Collections

Best Selling Products

WavEnforcer® Snug Fit Do-Rag, Black 106

WavEnforcer® Snug Fit Do-Rag, Black 106

WavEnforcer® Snug Fit Do-Rag, Black 106

$0.00

Evolve® Silky Turban, Animal Print 6021

Evolve® Silky Turban, Animal Print 6021

Evolve® Silky Turban, Animal Print 6021

$0.00

model wearing Evolve's pink satin wide-edge bonnet on front of product package

model wearing Evolve's pink satin wide-edge bonnet on front of product package

Evolve® Satin Wide-Edge Bonnet, 1660

$0.00

Evolve® Silky Wrap Scarf, In The Wild 6614

Evolve® Silky Wrap Scarf, In The Wild 6614

Evolve® Silky Wrap Scarf, In The Wild 6614

$0.00

model wearing Evolve's green, black & gold wrap scarf on front of product package

model wearing Evolve's green, black & gold wrap scarf on front of product package

Evolve® Wrap Scarf, Green 3061

$0.00

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