Who We Are

Firstline Brands® is a time-honored black-owned enterprise, founded in 1986. The Firstline ethos is rooted in our commitment to embrace and accommodate the often-overlooked haircare needs of multicultural groups and hair types. Firstline Brands offers a masterful mix of hairstyling and maintenance essentials, from trend-right to timeless.

Our Customers

We know our customers because we are our customers. We forgo run-of-the-mill styles in pursuit of creative, innovative, high-quality hair accessories, known for awe-inspiring appeal. Our product lines—Evolve, WavEnforcer, Dri Sweat, Sleek, and Camryn’s BFF—are designed to meet our customers’ needs with high-quality hairbrushes, combs, satin sleep maintenance items, and styling accessories.