Firstline Brands, a Black- owned innovative hair accessory brand championing textured hair care needs for 35+ years, is partnered with Karma’s World, the Netflix Series from executive producer Chris “Ludacris” Bridges.
The ground-breaking television series, Karma's World, centers on Karma Grant, an aspiring rapper with big talent and an even bigger heart. Karma radiates hair positivity, making her the perfect partner for our Camryn's BFF brand. We hope you love our newest Camryn's BFF ambassador.
![Karma's World Black Heart's Satin Pillowcase 1104](http://www.firstlinebrands.com/cdn/shop/files/81dFo3F0MfL._SL1500_large.jpg?v=1685991971")
![Karma's World Black Hearts Satin Lined Bonnet 1002](http://www.firstlinebrands.com/cdn/shop/files/81O7yqPyA3L._SL1500_large.jpg?v=1685991406")
![Karma's World White Heart's Satin Pillowcase 1105](http://www.firstlinebrands.com/cdn/shop/files/1105_large.png?v=1706113090")
![Karma's World Teal Karma Quotes Satin Pillowcase 1108](http://www.firstlinebrands.com/cdn/shop/files/514lwnln5BL._SX466_large.jpg?v=1682545608")
![Karma's World White Hearts Satin Bonnet 1003](http://www.firstlinebrands.com/cdn/shop/files/81n1w8HxWqL._SL1500_large.jpg?v=1682545544")
![Karma's World Teal Karma Quotes Satin Bonnet 1103](http://www.firstlinebrands.com/cdn/shop/files/81YREutEYoL._SL1500_large.jpg?v=1682545480")
Firstline Brands partners with Karma's World Entertainment and 9 Story Media Group on a ground-breaking licensing agreement with Chris "Ludacris" Bridges.
"We immediately recognized how closely aligned Karma’s World is to Firstline’s values for Camryn’s BFF. What I love about this
partnership is the opportunity to combine our expertise in developing elevated haircare accessories and tools with Karma’s
lovable and confident personality. Positive, colorful, bold, and beautiful like Karma, the assortment educates girls and
tweens about healthy haircare practices that are incredibly important as they come of age,"
- Joni A. Odum, President and CEO of Firstline Brands
We were so detailed about how the characters would look from their nose, eyes,
hair, and their clothing that to see where we are at today brings me nothing
but joy. It is nothing but queen resemblance. When you look at this on screen
it’s just a shining example of how beautiful our texture is.
- Chris Bridges